Over the past 13 years, Apple has contributed $220 million to help fight the spread of AIDS-related deaths in Africa. Tim Cook made the announcement on Twitter Sunday, marking World AIDS Day.
“AIDS-related deaths have fallen by more than half since 2004,” he wrote. “Together we can achieve an AIDS-free generation.”
Apple’s fundraising efforts are a result of its partnership with Bono’s Project (RED) initiative. Since its founding, (RED) has raised more than $600 million to fight AIDS. That means that Apple (and, more specifically, Apple customers) have contributed around one-third of the total amount raised by the charity.
Apple recently launched a new promotion that will donate $1 to (RED) for every purchase made using Apple Pay through Apple Stores, Apple.com, and the Apple Store app. The offer kicked off November 25 and runs through the end of today. In the past, Apple has created a series of one-off limited edition products for (RED). You can check out my roundup here. Apple’s latest Product (RED) special edition is the (RED) iPhone, launched in September 2019.
To mark World AIDS Day, Apple also changed the color of its Apple Store logos to red. Red is the color associated with World AIDS Day, dating back to the introduction of its red ribbons in 1991.